From a quick coffee to a daily ritual.
Your best customers come in every morning. Everyone else stops by once and never learns your name. We help the occasional visitor become a regular with warm, short emails about what's fresh today.
FRESH THIS FRIDAY
Cardamom buns are back
We bake 120 every Friday morning and they're gone by ten. Order ahead and we'll hold yours.
Brown butter cookie
$3.50
Country sourdough
$9.00
Oat milk latte
$5.25
Morning Crumb · 214 Main Street
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What we fix for cafés & bakeries
The problem
Seasonal launches go unnoticed.
What we do
Launch emails that build anticipation the week before your pumpkin loaf hits the counter.
The problem
Punch cards get lost in wallets.
What we do
A digital loyalty series that reminds customers how close they are to a free drink.
The problem
Catering and pre-orders are hard to promote.
What we do
Holiday pre-order campaigns that sell out the trays before the rush.
Your automated email program
These run on their own once they're live, each triggered by what your customer does. We write, design and test every one.
| Sent | Subject line | |
|---|---|---|
| First sip welcomeAfter Wi-Fi or loyalty signup | After Wi-Fi or loyalty signup | “Your next latte is on us” |
| Fresh this weekEvery Monday at 7am | Every Monday at 7am | “Cardamom buns are back (only on Fridays)” |
| Almost thereOne stamp before a reward | One stamp before a reward | “One more coffee and the next is free” |
| Holiday pre-ordersThree weeks before holidays | Three weeks before holidays | “Reserve your holiday pie before they're gone” |
| Haven't seen you30 days without a visit | 30 days without a visit | “Your usual is waiting” |
Email marketing for cafés & bakeries: common questions
What emails should cafés & bakeries send to get repeat customers?
Start with automated emails that send themselves at the right moment: first sip welcome (after wi-fi or loyalty signup), fresh this week (every monday at 7am), almost there (one stamp before a reward), holiday pre-orders (three weeks before holidays) and haven't seen you (30 days without a visit). Add a monthly campaign for news, seasonal offers and events, and you have a complete repeat-customer program.
How does email marketing bring more cafés & bakeries customers back?
Launch emails that build anticipation the week before your pumpkin loaf hits the counter. A digital loyalty series that reminds customers how close they are to a free drink. Holiday pre-order campaigns that sell out the trays before the rush.
How much does done-for-you email marketing cost for cafés & bakeries?
Plans start at $497 a month and include strategy, a custom email template in your brand, copywriting, setup and monthly reporting. There's no long-term contract.
How long does it take to get started?
Most businesses have their first automated emails live within two to three weeks of the strategy call. After launch, you spend about 15 minutes a month approving upcoming emails.
Let's bring your customers back
Tell us about your business. We'll send a plan for the first five emails we'd build for cafés & bakeries, plus a sample designed in your brand.
- A 30-minute call about your business and customers
- The first five emails we'd build for you
- A sample email designed in your brand, free
Prefer email? Write to hello@getrepeatcustomers.co
