Every client back in the chair, right on schedule.
Clients love their stylist, then forget to rebook until their hair is a problem. We send rebooking reminders timed to each service, plus emails that make your salon feel like the place to be.
Time for a refresh, Jess
Maya has a few openings this week. Tap a time and it's yours.
Atelier Rose · 214 Main Street
Unsubscribe · View in browser
What we fix for salons & spas
The problem
Gaps in the calendar cost real money.
What we do
Rebooking reminders based on each client's last service: color at six weeks, cuts at eight.
The problem
New clients try you once and disappear.
What we do
A first-visit series introducing your team, aftercare tips and the next appointment.
The problem
Retail products don't move.
What we do
Personalized product emails based on the service they had.
Your automated email program
These run on their own once they're live, each triggered by what your customer does. We write, design and test every one.
| Sent | Subject line | |
|---|---|---|
| New client welcomeAfter the first appointment | After the first appointment | “Your color care guide, from your stylist” |
| Time for a refreshSix weeks after a color service | Six weeks after a color service | “Your roots are calling, Jess” |
| Review requestTwo days after the visit | Two days after the visit | “Loving your new look?” |
| Birthday glowBirthday month | Birthday month | “A birthday blowout, on us” |
| Come back90 days without a booking | 90 days without a booking | “We miss you in the chair” |
Email marketing for salons & spas: common questions
What emails should salons & spas send to get repeat customers?
Start with automated emails that send themselves at the right moment: new client welcome (after the first appointment), time for a refresh (six weeks after a color service), review request (two days after the visit), birthday glow (birthday month) and come back (90 days without a booking). Add a monthly campaign for news, seasonal offers and events, and you have a complete repeat-customer program.
How does email marketing bring more salons & spas customers back?
Rebooking reminders based on each client's last service: color at six weeks, cuts at eight. A first-visit series introducing your team, aftercare tips and the next appointment. Personalized product emails based on the service they had.
How much does done-for-you email marketing cost for salons & spas?
Plans start at $497 a month and include strategy, a custom email template in your brand, copywriting, setup and monthly reporting. There's no long-term contract.
How long does it take to get started?
Most businesses have their first automated emails live within two to three weeks of the strategy call. After launch, you spend about 15 minutes a month approving upcoming emails.
Let's bring your customers back
Tell us about your business. We'll send a plan for the first five emails we'd build for salons & spas, plus a sample designed in your brand.
- A 30-minute call about your business and customers
- The first five emails we'd build for you
- A sample email designed in your brand, free
Prefer email? Write to hello@getrepeatcustomers.co
