Turn trial classes into years of membership.
Most cancellations start weeks earlier, when a member quietly stops coming. We spot the drop-off and send the right nudge, and we turn free trials into paid members with a series that feels like a coach in their pocket.
Your trial ends Sunday
50% off
your first 3 months of unlimited classes
IRON50
Only 40 founding spots left
IRONHOUSE · 214 Main Street
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What we fix for fitness studios & gyms
The problem
Free trials don't convert.
What we do
A seven-day intro series with class picks, coach introductions and a deadline offer.
The problem
Members ghost before they cancel.
What we do
Check-in emails when attendance drops, with an easy class to come back to.
The problem
Milestones go uncelebrated.
What we do
Automatic milestone emails at 10, 50 and 100 classes that members actually share.
Your automated email program
These run on their own once they're live, each triggered by what your customer does. We write, design and test every one.
| Sent | Subject line | |
|---|---|---|
| Trial kickoffTrial signup | Trial signup | “Your first class: what to bring and who you'll meet” |
| Join the crewDay five of the trial | Day five of the trial | “Lock in founding member pricing before Sunday” |
| Milestone50th class | 50th class | “50 classes. That's not luck.” |
| We noticed14 days without a check-in | 14 days without a check-in | “Saved you a spot at Thursday's 6am” |
| Bring a friendMonthly | Monthly | “Your friend's first week is free” |
Email marketing for fitness studios & gyms: common questions
What emails should fitness studios & gyms send to get repeat customers?
Start with automated emails that send themselves at the right moment: trial kickoff (trial signup), join the crew (day five of the trial), milestone (50th class), we noticed (14 days without a check-in) and bring a friend (monthly). Add a monthly campaign for news, seasonal offers and events, and you have a complete repeat-customer program.
How does email marketing bring more fitness studios & gyms customers back?
A seven-day intro series with class picks, coach introductions and a deadline offer. Check-in emails when attendance drops, with an easy class to come back to. Automatic milestone emails at 10, 50 and 100 classes that members actually share.
How much does done-for-you email marketing cost for fitness studios & gyms?
Plans start at $497 a month and include strategy, a custom email template in your brand, copywriting, setup and monthly reporting. There's no long-term contract.
How long does it take to get started?
Most businesses have their first automated emails live within two to three weeks of the strategy call. After launch, you spend about 15 minutes a month approving upcoming emails.
Let's bring your customers back
Tell us about your business. We'll send a plan for the first five emails we'd build for fitness studios & gyms, plus a sample designed in your brand.
- A 30-minute call about your business and customers
- The first five emails we'd build for you
- A sample email designed in your brand, free
Prefer email? Write to hello@getrepeatcustomers.co
