The agent they remember five years later.
The average homeowner moves every few years, and most can't remember their agent's name by then. We send market updates, home anniversaries and neighborhood guides that keep you as their agent for life.
TWO YEARS AGO TODAY
Happy home-iversary
Homes on your street sold for more this year. Want a free, no-pressure valuation of yours?
+8%
street average
2 yrs
in your home
14
nearby sales
Dana Reyes Homes · 214 Main Street
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What we fix for real estate
The problem
Past clients forget you.
What we do
Home anniversary emails with an estimated value update for their home.
The problem
Leads go cold.
What we do
Nurture sequences with neighborhood guides and new listings that match.
The problem
Referrals are luck.
What we do
Quarterly market reports clients forward to friends.
Your automated email program
These run on their own once they're live, each triggered by what your customer does. We write, design and test every one.
| Sent | Subject line | |
|---|---|---|
| New lead nurtureAfter an inquiry | After an inquiry | “Five things to know about buying in Oak Park” |
| Closing dayOn closing | On closing | “Welcome home. Here's your new-owner checklist” |
| Home anniversaryEvery year on closing day | Every year on closing day | “Happy home-iversary: your home's value today” |
| Market reportQuarterly | Quarterly | “What sold on your street this quarter” |
| Referral askSix months after closing | Six months after closing | “Know anyone looking?” |
Email marketing for real estate: common questions
What emails should real estate send to get repeat customers?
Start with automated emails that send themselves at the right moment: new lead nurture (after an inquiry), closing day (on closing), home anniversary (every year on closing day), market report (quarterly) and referral ask (six months after closing). Add a monthly campaign for news, seasonal offers and events, and you have a complete repeat-customer program.
How does email marketing bring more real estate customers back?
Home anniversary emails with an estimated value update for their home. Nurture sequences with neighborhood guides and new listings that match. Quarterly market reports clients forward to friends.
How much does done-for-you email marketing cost for real estate?
Plans start at $497 a month and include strategy, a custom email template in your brand, copywriting, setup and monthly reporting. There's no long-term contract.
How long does it take to get started?
Most businesses have their first automated emails live within two to three weeks of the strategy call. After launch, you spend about 15 minutes a month approving upcoming emails.
Let's bring your customers back
Tell us about your business. We'll send a plan for the first five emails we'd build for real estate, plus a sample designed in your brand.
- A 30-minute call about your business and customers
- The first five emails we'd build for you
- A sample email designed in your brand, free
Prefer email? Write to hello@getrepeatcustomers.co
